Search Engine Optimization Analysis - What it takes to start SEO

Determine Search Goals

  • Compile current search result ranks
    • Using various SEO tools and basic searches, Streamlined Fusion will establish a search ranking baseline.
  • Determine competitor result ranks
    • Using client specified list of competitors, Streamlined Fusion will gather information about how your top competitors rank for similar search terms. We will also compile data about various other top-ranking sites in similar fields.
  • Estimate goals
    • Determine a target range of search ranking improvement as well as a timeline for these goals.

 

Keyword Discovery

  • Review current site to determine most targeted keywords
    • Streamlined Fusion will analyze each page of your site to determine an overview of what search terms you are currently targeting.
  • Compile data about current top search terms and click-through
    • If data exists, Streamlined Fusion will analyze the origin of current site traffic, top search engine results, and click-through data.
  • Establish a new keyword strategy for your site based off current keywords in conjunction with any new keyword requests.
    • Combining information gathered by thoroughly reviewing your business services, your site’s current keyword content, top search keyword data, Streamlined Fusion will develop a new keyword strategy to be implemented throughout your site.

 

Analyze Current Site Optimization

  • Review meta tag strategy
    • Meta tags convey important additional information about your site to search engines. Streamlined Fusion will analyze them to determine your meta tag diversity and effectiveness.
  • Review URL naming schema
    • The URLs of specific pages in your site can directly affect your search rankings, and the file names and directory structures used in your site determine your pages’ URLs. Streamlined Fusion will analyze file and directory structure and determine their current effectiveness
  • Review site accessibility
    • Search engines believe in accessibility for all, and they will rank your page higher if meets current W3C standards for browser compatibility and accessibility. Streamlined Fusion will review the following areas for accessibility:
      • Markup - is the XHTML and CSS compliant?
      • Is there alternate content for Flash?
      • Do images have proper alt attributes for screen readers?
      • Are special characters properly escaped?
  • Review HTML elements
    • Utilizing semantic markup properly helps search engines properly determine the value of the text content within HTML elements. Streamlined Fusion will evaluate the effectiveness of your site’s current markup and determine the best possible strategy.
  • Review XHTML hierarchy
    • The position of HTML elements within the overall XHTML hierarchy is incredibly important to improving the value of page for its target keywords. CSS can be used to maintain current layout while effectively reorganizing a site’s XHTML hierarchy. Streamlined Fusion will determine if your current site can utilize CSS to improve its current hierarchy.
  • Analyze code to text ratio
    • By minimizing the amount of markup used to format and display text, the ratio of code to text can be improved to elevate the relative importance of the content on your pages. Streamlined Fusion will analyze current ratios and determine any areas of improvement.
  • Analyze keyword density
    • Streamlined Fusion will determine the ratio of keywords to other terms throughout your textual content. A proper ratio will help improve a page’s keyword relevancy.

 

Content Analysis

Having relevant content to describe your company’s goods or services is crucial to the success of search engine optimization. A site that is perfectly optimized for keywords in all the areas mentioned above will still suffer on search engine results pages (SERPs) if it is not supported by the textual content of the pages. Streamlined Fusion will analyze the text of your website and determine:

    • Areas requiring additional description
    • Additional forms of information that might be relevant
    • Superfluous content that should be removed
    • Areas that could use more focus
    • Pages that could be separated
    • Pages that could be combined
    • Additional pages that could be created
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